Snoop Dogg’s cannabis enterprise is expanding again—bringing another direct-to-consumer hemp lifestyle platform to market under his Death Row Records label.
TryDeathRow.com was launched in conjunction with Father’s Day Sunday. To celebrate, the brand provided a special buy one get one free deal along with free shipping if you spend over $100. A press release states that Snoop “hand-picked” the THCA flower, pre-rolls and other products.
The company can sell its products in all states, even those that have not legalized marijuana, because the hemp they produce contains less than 0.3 percent delta-9-THC.
“The magic of Death Row Records has always been about realness—music that spoke to the people who lived it,” Snoop said. TryDeathRow.com is a site that builds upon the authenticity, culture and connection of Death Row. “This is where cannabis was intended to live.”
Snoop purchased the music company Death Row Records by 2022. Now, the cannabis icon leverages this platform in order to bring together the two worlds of culture and marijuana.
The release states that TryDeathRow.com offers a “premium selection” of hemp-derived items, which include CBD and Delta-9 products personally approved by Snoop.
“Only the finest buds make the cut—no seeds, no stems, no sticks—just top-shelf flower. It says that the site would also sell beverages, edibles and other Death Row-quality offerings.
The artist has been expanding his cannabis empire for years. He also extended his Smoke Weed Every Day(S.W.E.D. ) brand in December. Branded as a direct-to consumer platform, it sells hemp-derived cannabinoid-based products and smoking accessories.
The platform acts also as a guide for S.W.E.D.’s physical retail marijuana locations, including a Los Angeles dispensary and a coffeeshop in Amsterdam, both of which were announced last summer.
The rapper launched his signature brand of blunt wraps in February after judging an event for blunt-rolling held in Las Vegas.
Dogg Woods—Snoop’s innovation marketed under S.W.E.D.—is said to “deliver a slow, smooth burn that enhances the flavor of any cannabis strain or tobacco blend.”
Snoop has been referencing marijuana for years in his songs, performances, and videos. He has become a part of the cannabis culture as it has gained popularity. In interviews and television appearances, he speaks regularly about his relationship to marijuana.
In an appearance in October on Watch What Happens Live with Andy Cohen, he confirmed that his entourage includes a staffer tasked with making sure people he smokes with don’t get too high, telling them “that’s enough” when they’ve reached their limit.
It’s unclear if the person is the same Snoop disclosed paying upwards of $50,000 a year to roll blunts for him. Snoop estimates that in 2019, he consumed 81 blunts each day.
In the past, the artist has taken on new roles as a TODAY Show guest meteorologist, leading viewers through an interactive map of marijuana-themed cities, including Weed and Tokeland Washington and High Point North Carolina and Pottsville Pennsylvania.
Late night host Jimmy Kimmel recognized Snoop’s cannabis legacy in 2023 when he declared the artist’s birthday, October 20, the “new high holiday” of DoggFather’s Day.
While he might be best known as a prolific consumer, Snoop has also advocated for reform, which includes calling for a policy change at the NBA so that players could freely use cannabis off the court.
Last year, he said that he was in favor of the reform because it would be “healthy and could help to ease all the pain pills and injections that the patients have been receiving.”
Snoop has long been pushing athletics organizations to adopt lenient marijuana policies, often emphasizing that point that cannabis could serve as a less addictive and dangerous alternative to prescription opioids.
In 2015, Snoop had launched a marijuana product called Leafs By Snoop in Colorado.
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