[PRESS RELEASE] – NEW YORK, July 1, 2025 – Viola, the leading Black-owned premium cannabis brand rooted in purpose and community, announced a strategic partnership with Tempter’s, a trailblazer in the hemp-derived THC beverage space. Viola brings its decade-long expertise in cannabis and influence on culture together with Tempter’s innovative functional THC infused beverages.
This partnership will launch with a line of THC-infused drinks curated to enhance the experience for consumers, with an emphasis on taste, functionality and accessibility. Viola and Tempter aim to redefine cannabis drink culture by combining their industry experience and extensive network of athletes, entertainers and other professionals with Tempter’s formulating expertise.
Al Harrington, founder and CEO of Viola said: “Our mission at Viola has always been crafting premium cannabis experiences accessible to all.” “This partnership allows us to bring the best of both worlds to cannabis consumers—exceptional products that not only taste great but are created to enhance moments in a responsible, enjoyable and sustainable way.”
Three 10-milligram THC infused drinks are included in the launch line-up:
- Blueberry Spritz – Indica Blend
- Strawberry Spritz – Hybrid Blenda
- Citrus Spritz – Sativa Blend
These beverages are now available for purchase nationwide through select retailers, including Stew Leonard’s, Top 10 Liquor, Total Wine, GoPuff, and online at tempters.us.
In the coming months, we will introduce a product line that includes both options with lower doses for beginners and more potent products for those who are already familiar. We hope to appeal to an increasingly diverse consumer base.