The Magazine
Weedmaps’ x Ceeze’s 420-1s is a collection of kicks that are stitched together from the legacy and activism in cannabis.
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Weedmaps, a tech company, is at its heart a connector. Its best-known feature helps consumers locate and order cannabis products from the dispensaries that carry them. Weedmaps’ theme of connecting extends beyond the screen, moving from traditional marketing to experiential, creating authentic moments that are rooted in creativity and the spirit of cannabis communities. The 2025 collaboration with Ceeze, a premier sneaker designer is one of the many ways that Weedmaps continues to create memorable and eye-catching campaigns to advance their mission.
“Sneakers have long served as a canvas for cultural storytelling, especially across art, streetwear and music—spaces where Weedmaps naturally lives,” says Jonathan “JJ” Jones, Weedmaps’ senior vice president of markets and culture. Through this collaboration, Weedmaps was able to showcase how cannabis is a creative force while also highlighting the voices of artists and diverse voices that influence the culture. It also created a physical, limited-edition artifact that fans could connect with—something that doesn’t happen often in the cannabis space.”
Limited-edition shoes, the 420 1, were released before the 4/20 holiday. They feature intricate stitching representing the progression of cannabis legalization and pay homage to all those who worked so hard in the fight for its legalization. Select pairs have hidden coordinates that mark the location of San Francisco’s Cannabis Buyers Club – the first medical marijuana dispensary which helped pass Prop 215 in 1996. The California cannabis warning symbol, introduced in 2018, is stamped on the heel and Weedmaps’ logo is featured on a custom woven tongue, marking the brand’s own spot on the cannabis timeline as pioneers in consumer access since 2008—the height of the fight for cannabis.
Ceeze’s collaboration set the tone for Weedmaps 2025 and 2026 cultural marketing campaigns, offering more sophisticated ways to engage with cannabis culture that go beyond retail and include lifestyle, music, and art. Jones said, “Each activity reinforces our goal to make cannabis part of the everyday culture.”