A move set to rock the marijuana industry has been made. Cannabis Now Exclusively confirmed by a leading cannabis firm, Mike Tyson is now the CEO of Tyson2.0 and Carma Holdings. The boxing legend co-founded the company in the first place. Although there are few details regarding the transition, Tyson now holds the position of CEO at Carma Holdings. This was confirmed by a post on Tyson’s Instagram page earlier today. Tyson 2.0 is a major player in cannabis since it was launched, capitalizing off the expertise of the boxing legend and his advocacy for this plant.
Tyson 2.0’s senior executive said that “Carma Holdings & Tyson 2.0 has reached a pivotal point, as they continue to solidify their place as a cannabis industry leader.” Cannabis Now exclusively. Mike Tyson becoming CEO is a confirmation of the brand’s commitment to authenticity, longevity and a longstanding history. These are qualities that have been missing in the industry in recent years. As a business, we’re thrilled that The Champ is at the helm.
Tyson 2.0 is a response to Tyson Ranch’s failure due to management problems and lack of cannabis knowledge.
Adam Wilks has been CEO of Tyson 2.0 since 2011. However, no information has yet been released about his role.
Mike Tyson – The Businessman, The Fighter
Tyson, of course mostly known for his remarkable boxing career, has become—undeniably—a leading player in the cannabis industry after initially entering the space with his less than successful initial foray, Tyson Ranch. Tyson 2.0, his partnership with Wilks as a former heavyweight champion has been a huge success. Tyson has made no secret of his belief that cannabis is beneficial for physical and mental health.
The Marketplace
Cannabis is a rapidly-growing market, and it is expected to grow into a multi-billion dollar industry. It continues to be challenged by regulatory obstacles and volatility in the market. Tyson 2.0 is a company that has been aggressively expanding and innovating despite these potential obstacles. They are focused on diversity of products and authenticity.
Tyson’s appointment as CEO will bring new leadership, strategy and business dimensions. The cannabis company is also looking to capitalize on Tyson’s celebrity status and cannabis advocacy to grow the business. Tyson 2.0 will be impacted by this move, but it also changes the way celebrity-backed cannabis businesses operate in a still young industry.