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High Tide provides corporate updates

[PRESS RELEASE] – CALGARY, Alberta, Aug. 12, 2025 –  High Tide Inc., the high-impact, retail-forward enterprise built to deliver real-world value across every component of cannabis, provided several corporate updates.

Germany Update

High Tide would like to announce that they are making solid progress with the transaction previously proposed to a major German medical cannabis wholesaler and importer. After the closing of the junior secured loans last month, the contemplated deal is now fully funded. High Tide, as one of the largest and most complex transactions ever in its history, is investing the time and effort necessary to make sure it provides maximum value over the long term for the shareholders. High Tide is looking forward to signing definitive agreements soon and considers this milestone as a significant step in its global expansion strategy.

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Nomination of Vice President for Digital and eCommerce

High Tide has announced that Sri Pavithra Priyalakshmi is now vice president for digital and ecommerce. Priyalakshmi has more than eleven years’ experience working in the global e-commerce industry, leading digital transformation projects and delivering project leadership. Her background spans B2B, B2C and DTC markets across North America, Europe and Asia. Her career has seen her lead large-scale, digital initiatives. She’s built cross-functional, high-performing teams. And she’s driven growth with data-driven, customer-focused strategies.

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Canaccord Genuity Conference

High Tide announced its participation in Canaccord Genuity’s 45th Annual Growth Conference, taking place Aug. 12–14, 2025, at the InterContinental Boston Hotel. This event brings together leading growth companies and institutional investors around the globe. The key sectors include technology, life sciences and health, sustainability, consumer goods and retail, as well as industrials and manufacturing. Vahan Ajamian, High Tide’s capital markets adviser, is scheduled to present at 8:30 a.m. on Aug. 12, followed by a full day of one-on-one meetings with institutional investors.

The Final Base Shelf Prospectus

In order to replace its prior base shelf prospectus that is expiring on Sept. 3, 2025, the company has filed a final short form base shelf prospectus to provide it with the flexibility to take advantage of financing opportunities and favorable market conditions, if and when needed, during the 25-month period that the prospectus remains effective.

The prospectus has been filed in each of the provinces and territories in Canada. The prospectus enables the company to offer, issue and sell, from time to time: common shares, warrants, units, subscription receipts, debt securities, convertible securities, or any combination of such securities (collectively, the “securities”) for up to an aggregate offering price of C$100 million (or its equivalent), in one or more transactions during the effective period. The prospectus can be obtained by visiting the SEDAR+ or EDGAR profile of the company. www.sedarplus.ca The following are some examples of how to get started: www.sec.gov/edgar.

Under the U.S. Canada Multijurisdictional Information System, the Securities and Exchange Commission of the United States of America has received a shelf registration statement from the company relating to these securities.

According to applicable securities law, the company can also use the prospectus for an “at-the market distribution”, which allows securities to be purchased on behalf of that company via the TSX-Venture Exchange, Nasdaq Stock Exchange or other trading markets, as described further in the relevant prospectus supplement. No agreement has yet been made with regard to a possible distribution.

The proceeds can be used by a company for its general corporate needs, to finance capital projects or internal expansion. It may also use them for the purchase of assets, other businesses or securities.

This press release will not be construed as an offer to sell, or a solicitation to buy, securities. There will also be no sale in any jurisdiction where the offer, solicitation, or sale is illegal. The securities offered by the [rospectus, the terms of any such securities and the intended use of the net proceeds resulting from such offering would be established at the time of any offering and would be described in a prospectus supplement filed with the applicable securities regulatory authorities at the time of such offering and would be made available by the company.

Filing this new base shelf prospectus is a routine step to replace the company’s existing shelf, which is set to expire next month. As always, the company remains disciplined in its approach to growth, raising funds only when it aligns with its strategic objectives and on terms that are value-add to shareholders. The company highlights that over the past two years, it has only used approximately $4 million of the $100 million available under its current shelf, which demonstrates its commitment to minimizing shareholder dilution. Given its strong positive free cash flow trajectory, the company has been able to accelerate organic growth by reinvesting its cash flows.

Investor Communications Update

In addition, the company is pleased to announce that it has retained IR Agency (the “agency”) effective Aug. 12, 2025, to provide investor relations services, supporting the company’s communications with existing and prospective shareholders, the investment community and stakeholders. Pursuant to the agreement, which begins Aug. 14, 2025, for a term of one month, the agency will undertake activities including communicating information about the company to the financial community, creating company profiles, media distribution and building a digital community, all in compliance with applicable laws.

In consideration for these services, the agency will receive a fee of USD $140,000, paid strictly on a fee-for-service basis, consistent with TSX Venture Exchange Policy 3.4 and in proportion to the company’s operational scope and financial resources.

The agency, located in Newark, N.J., with Rafael Pereira as the principal, is arm’s-length to the company and neither the agency nor its principals hold an equity interest in the company’s securities, either directly or indirectly, or the right to acquire any equity interest.

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