Cultural Heritage
More than a limited drop, 7 Be$os represents a cultural shift—where storytelling, heritage and infrastructure matter as much as product, and Latino leadership isn’t an afterthought but the future of cannabis.
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The cannabis scene has never lacked celebrity collabs—but every once in a while, a partnership lands that actually feels rooted in something real. Be$os is a fast-rising Latino lifestyle cannabis brand based in Los Angeles. They recently collaborated with Legado 7 to produce a moment of convergence between music, culture, and cannabis.
The “7 Be$os” collaboration blends a limited-edition cannabis product with a single which speaks about hustle, community and heritage. The track and accompanying video racked up more than 200,000 streams within its first two weeks—an early signal that this wasn’t just a cannabis drop. It’s a moment of cultural significance.
On the cannabis side, the collab includes two new vapes —7 Be$os Bajo la Luna (Indica) and 7 Be$os Bajo el Sol (Sativa)—alongside exclusive, limited-edition merch. These vapes are already selling fast at over 50 dispensaries throughout Northern and Southern California.
The Be$os The relationship between Cristian Po and his partner goes beyond the hype or visibility.Â
Pou stated that “Legado 7, through Spanish corridos, normalized marijuana and created a new path for our culture.” “Be$os was created with that same intention—to help destigmatize cannabis in the Latino community while honoring our roots. Para la cultura.”
Legado 7’s Alexander Guerra shares this sentiment and frames the collaboration more as a story shared than an exercise in branding: “This is a partnership about something other than products,” Guerra stated. “We both come from similar struggles and we want to show that cannabis does not have to be stigmatized. In “7 Be$os,” our story is told in a manner that’s true to ourselves and our people.
Be$os resists the temptation to sprint, even though momentum is growing fast. The brand says its focus this year is on infrastructure, alignment and doing fewer things better—an approach that feels increasingly rare in a market obsessed with speed. Select California retailers are currently carrying 7 Be$os. But culturally, the impact may stretch far beyond a limited run—pointing to a future where Latino voices don’t just participate in cannabis culture, but define it.