Culture
Marshawn ‘Beast Mode’ Lynch teams up Originals with his Dodi Cannabis brand to expand.
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When you think of Marshawn Lynch, you think of greatness—both on and off the field. It was by tearing through defensive lines and doing so that the NFL legend, known as “Beast Mode” to his fans, built his legacy. This is the way. Super Bowl Champion and Oakland Legend, Dodi is expanding his Dodi brand to Los Angeles. This expansion comes as a result of a new powerful partnership between Originals, arguably the most influential cannabis company in Los Angeles.
Originally founded in Northern California, Dodi has always been a reflection of Lynch himself—unapologetic, authentic and built from the culture. Its top-shelf genetics and flower quickly won the brand respect, as did its high quality. The brand has a large following among smokers that care about quality. Originals has licensed Dodi, and is now in charge of cultivation, manufacture and distribution. This marks an important step up for the national presence of the brand.
“Family is a big part of why I’m involved in this industry, and Originals… is… family,” Lynch says. They’re regarded for doing the best job possible, which means a great deal to me. We are excited to have a Dodi partner that we can be happy about.”
Dodi’s New Signature Strains
Three strains are available to match Lynch’s energetic style.
- Beast Berry – A Gelato-based hybrid with bold, fruity notes and a heavy hit that lives up to its name.
- Milk & Cookies – An indulgent cross between an Oreo cut and Runtz, balancing euphoria and calm.
- Charlie OG – A true LA classic from Originals’ legendary vault, delivering that timeless OG gas.
Dodi and Originals held an exclusive launch on September 27, at Originals flagship facility (6500 Stanford Ave) in South Central LA. From 4–6PM, fans got the chance to meet Marshawn himself, tour the state-of-the-art cultivation facility, and experience the new flower lineup firsthand. Marshawn was a great host, taking the time to talk to every single fan in line.
Made Different
Lynch’s progress is amazing. From being one of the most dominant running backs in NFL history—a five-time Pro Bowler, Super Bowl champion, and the face behind one of football’s most iconic runs (“Beast Quake,” anyone?)—to now becoming a respected entrepreneur redefining the cannabis space, Lynch continues to do what he’s always done best: move with purpose, power and pride in where he’s from.
With this new partnership, Dodi isn’t just expanding—it’s cementing itself as one of the most authentic, culture-forward cannabis brands in the game. Like its founder, the brand is built differently.