Snoop Dogg has expanded his marijuana brand Smoke Weed every Day (S.W.E.D.). Snoop Dogg, the rapper and marijuana cultural icon, is expanding his cannabis brand Smoke Weed Every Day (S.W.E.D.).
Launch of the platform also acts as a directory of S.W.E.D.Physical retail marijuana locations include a Los Angeles dispensary, and a Amsterdam coffeeshop. Both were announced in the summer.
S.W.E.D. sells products through its new online store. Products sold through the new S.W.E.D.
Snoop said in a press release that the holidays are about sharing. “This year, I am sharing S.W.E.D. Snoop announced in a recent press release that the S.W.E.D. app is now available to everyone. No matter where you shop, the high-quality items I use every day will be available, whether it’s in store or online.
SWED.com is an age-gated website that asks visitors if they are 21 years old or older. The website sells 3.5 gram jars Animal Cookies THCA marijuana flower. Other forms of hemp are listed as “coming shortly” as of Wednesday night.
Snoop’s references to marijuana in his songs and other performances have remained culturally relevant in the cannabis community, even as the drug became more mainstream. He regularly speaks about his relationship to marijuana in TV and interview appearances.
Andy Cohen confirmed in an October appearance on Watch What Happens Live With Andy Cohen that he has a staffer who is responsible for making sure the people he smokes weed with do not get too high. The staffer will tell them “that’s it” once they reach their limit.
It’s unclear if the person is the same Snoop disclosed paying upwards of $50,000 a year to roll blunts for him. Snoop estimated that in 2019, he consumed 81 blunts each day.
Earlier in October, meanwhile, the artist took on a new role as a guest meteorologist on the TODAY Show, taking viewers through a personalized marijuana-themed weather map featuring cities from Weed, California and Tokeland, Washington to High Point, North Carolina and Pottsville, Pennsylvania.
Late night host Jimmy Kimmel recognized Snoop’s cannabis legacy last year when he declared the artist’s birthday, October 20, the “new high holiday” of DoggFather’s Day.
While he might be best known as a prolific consumer, Snoop has also advocated for reform, which includes calling for a policy change at the NBA so that players could freely use cannabis off the court.
He stated last year that the reason he was in favor of the reform was because it would “help ease the opioids, all the pills and injections that were given to them and their pain.”
Snoop has long been pushing athletics organizations to adopt lenient marijuana policies, often emphasizing that point that cannabis could serve as a less addictive and dangerous alternative to prescription opioids.
Snoop’s first retail store in Los Angeles was opened in June. The rapper launched a cannabis product line in tribute to 2Pac. Snoop claims that 2Pac gave him his first cigarette.
“That first blunt sparked a friendship that ran deep,” Snoop said in a press release. “We will always have 2Pac’s music, but here is another way that I can share what 2Pac was about with his fans.”
Snoop launched Leafs By Snoop in Colorado, a marijuana brand that he had previously created.
Snoop has opened a coffeeshop in Amsterdam with two stories of exclusive strains, smoking accessories and edibles that adults can purchase and consume on-site. The site features graffiti and artwork to honor the rapper’s legacy.
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