[PRESS RELEASE] WASHINGTON D.C. – March 25th, 2025 — The U.S. Hemp Roundtable, the hemp industry’s leading national advocacy organization, is proud to announce its partnership with BlueCheck, a market leader in age verification technology, to help hemp businesses ensure only legitimate online adult hemp purchases.
Online sales of hemp products are growing, and it is important to ensure regulatory compliance. This will also allow for a smooth customer experience. Earlier this year, our board unanimously voted to protect DTC sales, and we have since shared this legislative framework with lawmakers nationwide to address concerns about minors purchasing hemp products online. This commitment is reinforced by our partnership with BlueCheck.
“Our company strongly supports the use of third-party, robust technology for age verification to prevent minors from purchasing adult products while still meeting consumer demands.Jonathan Miller, general counsel of the U.S. Hemp Roundtable. “Compliance with age-verification laws is a top priority for the hemp industry, and in 2025, we have more tools at our disposal than just a quick glance at an ID. Our collaboration with BlueCheck will help hemp businesses comply with age-restriction laws while ensuring only legal adult consumers can complete purchases online.”
BlueCheck’s highly automated age verification system provides seamless identity checks that integrate directly into e-commerce platforms, including Shopify, Magento, BigCommerce, and WooCommerce.
BlueCheck: How it Works
BlueCheck’s multilayered verification system collects and verifies information about customers in real-time, using identity databases. The key features are:
- ✅ Instant Verification – Third party verification matches name, address, and date of birth against leading identity databases.
- ✅ Shopify integration – Direct Order ID linkage for a full audit trail.
- ✅ Back-up Photo Identification – When needed, a secondary verification method.
- ✅ Trusted Resource – Age verification for tobacco and alcohol is done using similar technologies.
- ✅ Automated Order Management – Failed verifications trigger refunds and restocking.
- ✅ Regulatory Compliance – Dual verification logs, AES-256 encrypted storage, and compliance with legal record retention requirements.
“BlueCheck has partnered with the U.S. Hemp Roundtable in order to promote responsible hemp sales.” said Alex Zeig, CEO of BlueCheck. “The system we use not only helps to ensure legal compliance with the law, but it also allows businesses and verified adult customers to enjoy a seamless purchasing experience.”
Get Exclusive Discounts
BlueCheck offers exclusive discounts to companies who sign up via the U.S. Hemp Roundtable. Every rate is tailored to the specific needs of each business.
For more information on how to integrate BlueCheck’s age verification into your e-commerce platform, email [email protected].
The U.S. Hemp roundtable
The U.S. Hemp Roundtable advocates for just, science-backed laws and regulations that support hemp farmers and a sustainable, responsible industry—from cultivation to consumer. We promote safe manufacturing, ethical distributors, and policies to protect the consumer’s access to adult-use plant-based products while keeping minors out of their hands. Hempsupporter.com has more.
BlueCheck
BlueCheck, headquartered in Austin TX and founded in 2014, is the leading age verification tool used by over 10 million users. With direct integration into hundreds of online platforms, BlueCheck delivers real-time, high-accuracy age validations—reducing fraud and improving platform trust.