This brand, which helped to define the smoking culture of generations past is now entering its new soft-luxury age. Zig-Zag released its limited-edition Rose Cones this past week. They are handmade, individual-size rose cones, made of real petals. These arrive just in time to celebrate Valentine’s Day. They will also be debuting at the Grammy Awards in Los Angeles this weekend.
Zig Zag brings together visual and ritual drama to create a seasonal collection that is as stylish as it is elevated. It’s not just about function — it’s about mood, presentation, and the small details that turn an ordinary unwind into something styled and intentional. Rose Cones will be available nationwide on February 7, at Circle K stores and online through Gopuff.
A Legacy Brand, A New Ritual
The 70mm rose cones are made from real petals and offer a floral design that is different from the traditional paper. The texture, color and shape create a sensory experience before the session even begins—part of a growing consumer shift toward rituals that feel curated rather than routine. The format is designed for one, precisely portioned, session. It encourages more personal, intimate moments, rather than over the top excess.
“Rose Cones reflect how the next generation is reshaping smoking culture—favoring personal-size formats, distinctive natural materials, and more intentional rituals,” says Maggie Streng, brand director for Zig-Zag. This launch is a great example of how heritage brands can adapt to modern customers while maintaining their craftsmanship.
Rose Cones are priced at $9 for a 3-count tube. They’re the perfect balance between luxurious and affordable. Rose Cones are ideal for Galentine’s Date Nights, cannabis Valentine’s Gifting or upgrading your daily unwinding with something more special.
This weekend marks the Grammys Weekend debut
Zig-Zag partners with “Are We On Air”, a cult-favorite cultural kiosk and podcast. to introduce Rose Cones during the Grammy Awards weekend—one of the most high-energy intersections of music, street style and pop culture all year. Zig Zag transforms the Kiosk-o-theque located at 8244 West Sunset Blvd. Music, art and community will come together in a hub themed around roses. This multi-day event brings together DJs and performances as well as interactive activations and exclusive merchandise.
It’s intentional that the Grammys Weekend is not just an awards ceremony backdrop, but a point of convergence for tastemakers, artists and other industry insiders. Fashion statements are made, new aesthetics become popular, and the cultural tone for the year begins to emerge. Zig-Zag’s debut of Rose Cones is not only a product release, but also a part of this weekend’s cultural conversation.
The romantic, photogenic design of the cones feels especially aligned with the energy of the weekend—expressive, styled and made to be seen. Rose Cones serve as an experience and accessory in a context defined by visual storytelling. With Rose Cones, Zig-Zag merges legacy credibility with today’s culture of aesthetics, self-expression, and experience-driven products—proving that even a century-old brand can still set the vibe, shape the moment, and evolve alongside the next generation of consumers.