In the cannabis industry, it is widely known that marginalized groups suffer from the correlation between the War on Drugs’ long history and widespread legalization of marijuana. Many socially responsible cannabis brands are finding ways to support Black and Brown communities who have suffered from unjust laws. But today’s world still shows the difference between those that talk the talk, and those that actually walk the walk.
40 Tons has a strong social mission. It goes far beyond the simple act of giving to people in need. 40 Tons is about helping individuals reintegrate into society. They connect communities to careers, and support families left with the burden of picking up the pieces.
Among the many brands showing support and efforts towards social justice and equity in the industry, 40 Tons does an impeccable job at touching all points of the matter— using their collective resources and talent to make a vital social impact on the culture, legacy and lifestyle of cannabis.
It is the struggles and the history of 40 Tons that has motivated them to develop a brand, which not only educates the general public but also helps the people directly affected by War on Drugs.
The System of Injustice
Corvain Covington was given a life sentence in prison without parole for the non-violent offense of cannabis trafficking. Cooper was sentenced to life in prison for this miscarriage, which also inspired the brand 40 Tons.
Founded by the very legacy operators who’ve helped build the industry we all know and appreciate, 40 Tons represents an authentic and trustworthy cannabis culture standing up for those who’ve fought—and are still fighting today—the unjust war over legalization.
Loriel Alegrete was a 40 Tons CEO before Cooper’s arrest. She had a deep history with her husband and the cannabis prisons he experienced. Loriel realized what she and her husband were involved in as they went to jail. She immediately understood that this was a troubling situation in a world where cannabis was becoming legalized. Loriel felt compelled by her husband’s criminal activities to give voice to the people in need.
Cooper received presidential clemency on Cooper’s last day as president after years of campaigning and speaking out. After that, 40 Tons continued its fight for cannabis social justice.
Corvain cooper and Loriel’s husband created the brand 40 Tons to stand up for those who are impacted by this system, and the fight for equality in an industry that is booming and worth billions of dollars. Their brand has been transparent in its efforts since then.
Join the 40 Ton Careers
You can now represent 40 Tons in many different ways. This Black women-owned social-impact company promotes culture and lifestyle through stylish merchandise, high-quality cannabis and career-oriented conferences. The company’s goal is to foster a harmonious environment that empowers marginalized communities.
In the careers section of 40 tons, we work to connect communities affected by cannabis convictions with leading employers in this industry and top educational institutions. Their main goal is to work with companies and organizations that want to employ, educate and enhance the community by giving back—with the commitment to give each and every individual with past cannabis convictions a second chance.
Social impact brand 40 Tons Careers is already off to an impressive start. With the vision of creating over 40 Tons new employment opportunities by 2024 and hiring more than 80,000 multi-cultural consumers, it’s certainly on its way. The 40 Tons Careers cannabis conferences bring together some of the most reputable businesses in the cannabis industry and the top educators to help connect diverse BIPOC talent with the right cannabis careers. However, 40 Tons Careers is not stopping there. It wants to see greater diversity, equity, inclusion and diversity of BIPOCs and individuals impacted by the system in Corporate America.
The Truth about Power
Forty Tons, which has been in business for over 25 years on the Legacy Market, is proving its quality by empowering their customers to support justice and to help out with community projects.
Forty Tons, which continues to advocate social impact under all circumstances, has found a new way to provide consumers with an opportunity to be part of this social justice movement. This brand has also created its own California consumer packaged good line, working with the top brands and farms to find the best in each product category.
The direct social justice support provided by 40 Tons makes any purchase at retail from the company more valuable and impactful.
Every purchase of 40 Tons Cannabis helps non-violent prisoners to fight unjust sentences and restore justice, allowing them to live a full and equitable life.
With a mission to break the chains of these injustices stemming from prohibition, 40 Tons is one step closer to social justice and equity within the cannabis space—one purchase at a time.
Enhancing a higher social impact
Cooper’s presidential amnesty in 2021 continues 40 Tons’ efforts to bring second chances for those who have been affected by the War on Drugs.
It’s a place and organization which not only provides solutions to the families and people affected by marijuana criminalization, but offers executive jobs and positions to those in desperate need. The 40 Tons Brand is also a product of an executive team that has a long history in cannabis imprisonment. Corvain cooper, the brand’s Chief Ambassador, was part of this executive group.
From every aspect of its operation, 40 Tons has a social impact. There are boots on the floor, and they’re making a change.
You can be assured that your purchase of a high-quality cannabis product from 40 Tons or support for the BIPOC Community to find jobs in the cannabis industry will make a real difference in the lives of those people who’ve been wrongly impacted by the cannabis industry for too long.